Mock PR Writing

Winter 2023

Organization Newsletter

All of the materials in this section were created for a PR Writing class. I chose to represent the Organic Soup Kitchen, a Santa Barbara nonprofit that provides nutritious meals to the elderly and those with cancer or chronic illnesses. This newsletter includes articles about past and future events, a story about the organization’s co-founder, and detailed recommendations for popular and upcoming soup flavors. I enjoyed tinkering with the visual design in this newsletter.

Social Media Campaign

This social media campaign lays out the facts of Organic Soup Kitchen’s situation, including the opporunity, audience, and competitors. I then describe the campaign's objectives and messages. Lastly, I present a full chart of the posting timeline and provide the five main Instagram posts of the campaign.

Press Release

This press release describes Organic Soup Kitchen’s fundraising soirée. It succinctly explains the event details, what the organization does, and why their work is important.