Adelaide Grenier

This brand style guide lays out the details of my fabricated company’s brand identity. This brand embraces the cool and calm nature of water, as well as the ocean's adventurous spirit. In this guide, I lay out the brand’s personality and all of its visual aspects. In creating this guide, I learned many things about brand identity and presentation. This allowed me to explore how different organizations express their brands and why they may do so. I believe that the best way to understand and implement the details of a company’s brand identity is to create a guide yourself. By creating my own brand style guide, I am much better able to understand and implement other organizations’ brand styles and voices.